A New and Simple Innovation from Apple : EasyPay Service

Last week , I went to the Apple Store in a nearby mall, As usual it was buzzing with young kids and Adult Mac lovers, I just went to buy a scratch guard for my iPhone 4.

 

Apple store always have very long queue, I was waiting in one of such queue and one Apple Store Representative directed me to newly opened Express Shopping section. I navigated through the shop to reach the destination.

 

There I was totally taken in surprise, another Apple Store Rep came and told why are you waiting in the queue, when you can buy without waiting in Queue

 

I was like what a self check out machine in Apple Store?

 

He smiled and said, you can buy from your iPhone 4 using Apple Store App, I was totally surprise and the experience was unique, and felt very happy

 

Pre – Requisite

• You need to be in Apple Store :D
• You need to connect in Apple Store Wifi
• Your iPhone 4 or 4S should connect have Apple Store 2.0 App

Working

 

Open the Apple Store App and touch the “Cart” Following Screen pop up.

 

 

You just click the Easy Pay option, Scan the barcode of the bill and the product details will popup in your phone. Then just checkout the product, it will automatically debit the amount from your credit card associate with the Apple id.

This feature is not applicable for Mac pro laptops , big products like that for other accessories no worries , we can just walk in use my iphone pay it and walk away

A Small innovation makes a huge impact saving time and unique experience

Will Apple Fall Again, Will History Repeat ?

Way back in 80’s when Xerox engineers came up with their ingenious Mouse and window based Operating System. The Xerox Boss laughed and said what do you think, we are going to sell mouse and put the project on scrap.

Young Engineers thronged to the Xerox center to study the Alto and Steve Jobs gave a commercial hit with the Mouse and GUI based or Window based Operating System to the world.

When all was going well ,Microsoft came in to the play , they developed (they indeed screwed Apple over icons and Dialog patent) a GUI operating system called Windows.

Stop Stop , this is a very old history, why we should talk about this now.

Because the war is out again, indeed in the same style. that time it was PC and this time it was Mobile platform

Then

Microsoft created Windows Operating System and distributed to multiple Hardware Vendors and that indeed cost very badly to Apple, Still now they are not out of it. The Status quo has changed from then.

Now

Google has created a open source Operating System Android OS (decent copy cat of iOS) and doing the same, its distributing the Mobile Operating System to various hardware vendors . Apple is still going with its Hardware + Software Bounded Model, which has already cost them the huge PC market.

Now to more foray Microsoft has launched its new Mobile Operating System, which means they also providing the software to multiple hardware.

New Mobile OS are all set to come from Nokia + Intel called MeeGo, so the race is heating up.

Now if you take the stats , Once Apple iPhone has no competitor but now Google’s Android is capturing the smartphone market.

Now the Big Question is will Apple release iOS for other hardware ?

For me this is a simple question but for the company its a huge strategy shift, that will change the whole stuff.

But Apple has won our hearts with its cool creation iphone(same way they won with MAC long back). Will the History Repeats????…..

This Could be the Future of Apple : Spoof

Image Source : thenextweb